Apple, Google and Tesla all have one thing in common. Innovation. It is the driving force behind any business activity and managing it appropriately is crucial for success. In our MSc in Entrepreneurship and Innovation you will look at the theory and practice, models, frameworks and techniques of entrepreneurship and innovation management. You will learn how to manage and actively play a role in the entrepreneurial process as well as appreciate the skills required to take a product or service from concept to market by looking at new product development, strategy and marketing. You will gain in-depth knowledge of key approaches and developments associated with digital media and you will be trained in the most innovative research methods to carry out research about digital media, both offline and online.